I recently had the pleasure of interviewing award-winning blogger & Director of Ecommerce Research, Linda Bustos of Elastic Path.
Here’s what we covered:
- How Linda got her start in blogging (0:00)
- What is Elastic Path? (1:20)
- How she grew the Get Elastic subscriber base (3:45)
- How she thinks about converting blog traffic into customers (6:00)
- How she uses blog content to educate customers (8:29)
- How she stays up to date with topics in the online marketing world (10:15)
- What strategies & tactics online retailers should be paying attention to (12:00)
- The role of personalization in Ecommerce (17:00)
- The implications of personalization relative to online privacy (19:00)
- Cookie law and how it could impact the online marketing industry in North America (22:00)
- Who Linda recommends following in the Ecommerce & CRO world (26:00)
- Full transcript after the break..
