AdWords DIYers: When Is the Right Time to Hire a Professional?

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When Jennifer Furr began her ecommerce business, PictureThatSound, she also started a Google AdWords campaign to reach potential customers. Although the program was fairly simple to initiate, she didn’t get the results she wanted—customers who made purchases. Each year for five years, she has run a new campaign; tweaking her website, changing her SEO and keywords, anything she could think of that would enhance click throughs. But with the limited budget of a small business, there was only so long she could experiment without getting tangible results.

“If you start out and put in a little bit of money and a little bit of time, when you don’t see return on investment, there’s no solution for that,” she says.

Furr isn’t alone, and if you look at some of the ecommerce forums, you’ll find many business owners in the same situation. Can small businesses with small budgets get results from Google AdWords? Should you do this on your own, or will you have a better chance of success if you consult with an AdWords pro?

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Abandoned Cart Email for WooCommerce

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Over the past several months, we’ve seen a dramatic increase in the number of integration requests for WooCommerce. We’re happy to announce that version 1.0 of our WooCommerce integration is now live in the WordPress plug-in marketplace..

According to BuiltWith, WooCommerce now powers 381,187 eCommerce websites worldwide and we couldn’t be more thrilled to be part of the community.

Download the plug-in here »

How to Convert an Existing Customer into a Repeat Customer

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Repeat customers are vital to the success of your eCommerce business. In fact they’re the very foundation upon which a profitable eCommerce company is built.

Studies show that it costs less to retain existing customers than it does to attract new customers. Think about it. It makes perfect sense because you don’t have to spend money on advertising, media, marketing and anything else necessary to bring in a new client.

Here are some statistics to show you what I mean.

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How Thinking Globally Can Yield Big Conversion Rate Increases

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International business. For many eCommerce businesses, the idea of expanding to new markets is compelling, but the challenges involved in international trade are daunting. Ecommerce owners often have questions like:

  • How do you set up your website’s shipping page for different address formats to match other countries?
  • How do you anticipate unknown shipping charges and tariffs?
  • Can you track shipping?
  • What countries present more difficulty with international trade than others, and should you avoid them or forge ahead, if they offer significant potential?

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6 Zapier Recipes to Streamline Your eCommerce Business

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We love Zapier. No, really – it’s awesome.

At Rejoiner, we use 8-10 SaaS applications to run various aspects of our business. These applications power everything from customer support to subscription billing & payments. Though its fantastic to run an online business in a time where all of these tools are accessible to our growing company; we’ve found that it has been challenging to unify the data across each of the vendors we work with.

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Should You Crowdfund Your Next Product Launch?

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When it comes to securing capital for your next product launch, the sky’s the limit these days thanks to the new world of crowdfunding.

Crowdfunding websites – there are around 600 worldwide, according to the research firm Massolution – help companies raise money for their products or services without the need for a whole lot of upfront cash.

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7 eCommerce Tasks You Can Assign to Your Virtual Assistant

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Running an eCommerce business is tough – especially for small to midsize companies. But you didn’t need me to tell you that.

Not only do you have to run your business, you also have to manage your online store. You have to update products, add new products, update prices, manage promotions, handle shipping, provide customer support – the list is endless.

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Help Your Customers Create Product Reviews that Benefit Your Business

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Do you offer online reviews for your products? If not, you’re missing out on powerful opportunities to use the words of your current customers to help influence potential customers to buy. Reviews can provide (sometimes painfully honest) feedback about problems or issues with a product, giving you an opportunity to address them. If those aren’t enough good reasons to make sure you encourage product reviews, here are two you may have overlooked: when used effectively, product reviews can bring more traffic to your site and, better use of Google’s paid spend optimization.

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New Data: Do Your Customers Really Care About Trust Seals?

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Every day, it seems, there’s news of yet another security breach – incidents in which customer data, including names, addresses, credit and debit card numbers, Social Security numbers and even medical records, are stolen and exposed by cybercriminals.

Is it any wonder that consumers are worried about entering their personal and financial information online?

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5 Search Extensions to Boost Your Magento Sales

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It’s a universal truth in e-commerce: If you design a website that makes it fast and painless for your customers to find and purchase your products, you’ll convert more prospects and make more sales.

The problem is that sometimes the built-in search functionality of your e-commerce platform isn’t mature enough to get the job done.

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