The Beginner’s Guide to Cart Abandonment Recovery Email Campaigns

Beginner's Guide to Cart Abandonment Recovery Email CampaignsI’m lucky to have the opportunity to talk with a lot of online retailers about email marketing. The folks I get to chat with are almost always seasoned marketers and entrepreneurs, but a lot of them are still trying to understand if triggered cart abandonment email is right for their business. Over the last couple of years, some very clear trends have emerged in regards to the questions potential customers ask me.

In this post, I’ll answer all of those common questions and provide you with some resources that will aid in your decision-making process as to whether or not cart abandonment email is the right tactic for you and your customers. This post should also provide you everything you need to know to launch your first cart abandonment recovery email campaign.

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Are You Cannibalizing Your eCommerce Marketing Spend by Advertising on too Many Channels?

Cannibalizing Marketing & Advertising Budget

If you do marketing for an eCommerce store, it’s likely that you’re experiencing multi-channel ad cannibalization. This means that, by the time a customer makes a purchase, you unnecessarily pay for them to visit your site two or more times when you didn’t need to pay for all of those extra clicks.

Let’s consider an example.

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The Two Most Dangerous Competitors Stealing Profits from Your eCommerce Store

Dangerous eCommerce Competitors
If you run an eCommerce store, there are two dangerous, hidden competitors stealing your profits every day.

But you may be surprised to learn that these competitors aren’t in your niche or your market, and they don’t even sell any of the products or services you’re offering.

Here’s the thing—according to independent research from the Baymard Institute based on 27 different studies—an average of 67.91% of all online shopping carts are abandoned.

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25 Entrepreneurs Tell What They Wish They’d Known before Founding Their First Startup [SlideShare]

Together with the folks at Grasshopper, we’ve put together a SlideShare presentation with advice from 25 entrepreneurs who tell what they wished they’d known before founding their first startup. We hope you learn something new from the slides, and if you have any advice of your own, feel free to leave a comment and share your experience.



These quotes were previously published as a blog post on Grasshopper co-founder David Hauser’s personal blog.

The 6 Buttons for Buzz Marketing Success

Buzz Marketing Buttons

Buzz marketing.

What is it and how can you use it?

That’s what we’d like to cover in this post, but before we do, we need to consider one other question.

Can buzz really be purposefully generated, or is it something that happens accidentally?

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eCommerce Interview: Why Online Stores Need to Act More Like Local Butcher Shops

eCommerce Stores and Butcher Shops

In this post we interview Eddie Lichstein about the evolution of eCommerce over the past decade and why it’s more important than ever for online stores to act like local butcher shops, i.e. to create curated offers for their customers. Eddie is a ten year eCommerce veteran and the co-founder of Autoplicity. He’s also a co-founder of Rejoiner, where he leads marketing and retailer evangelism.

Background…

Who are you and what do you do?

I’m one of the co-founders at Autoplicity, and I currently work as a creative director for the company. My job is to keep growing our customer reach which means constantly looking for new marketing channels. I also joined Rejoiner in the past year to lead marketing and retailer evangelism.

How long have you been involved in eCommerce?

This is my tenth year in eCommerce. I’ve worked on two projects with Autoplicity being the biggest.

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Testing Improvements, New API Attributes & Upcoming Seminar

It’s hard to believe the January is practically behind us already.  We’ve been heads down working on some substantial product improvements and wanted to share a few small highlights with you that we just released:

Easier email testing

If you’re leveraging our JavaScript API, you’ve probably gone through the process of testing your email creative to make sure that products are being injected accurately into your email templates. This involved abandoning a test transaction and waiting for your emails to show up. Those days are gone. From now on, when you send test emails from within Rejoiner, we’ll pull an order that has cartData & cartItems present and inject that data into the template. This is a quick way to verify that your templates & looping tags are set up correctly without having to run a live test.

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Dashboard, Export & Email Merge Tag Improvements

After launching the new Rejoiner dashboard a couple of weeks ago, we got a ton of great feedback from you on how we could make it even more powerful. We just released some new improvements which we’ve outlined below.

Dashboard Improvements

  • Abandoned form data: From now on, if you click on the email address of a customer who has abandoned, you will now see a modal window showing the form data the customer entered into your checkout page before abandoning. This is useful for identifying customers who tried to use a special promo code or if you’d like to give them a call to see why they abandoned their order.

Introducing the New Rejoiner Dashboard



Today is launch day for the new Rejoiner dashboard. The new dashboard represents a huge leap forward both in terms of the insight we’re providing about the cart abandonment activity happening on your site, as well as how we’re able to demonstrate the value created by your Rejoiner campaign.

We put together a quick demo (above) that goes through each new feature and we’ve also documented some of the improvements here for you as well.

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The Unexpected Benefit of Cart Abandonment Email

Delivering a well-timed cart abandonment email creates an opportunity to continue the conversation with a very important constituency of customers: those that carted an item, started the checkout process, but for some reason chose not to convert.

The main reason why this customer is so important boils down to buying intent. Abandoning customers have exhibited a level of buying intent that is far greater than a site visitor who simply visits your homepage or browses a product page. The cart abandoner represents a gold mine of qualitative information when it comes to uncovering the friction points that caused them to abandon in the first place.

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