Conversion 101. Your checkout process should be simple, secure, and fast. Finding the right combination of these attributes will drive the highest rate of conversion on your e-commerce website. The slower and more difficult the process becomes, the more friction potentional customers feel and the less likely they are to buy from you.
Here are 10 checkout usability tips to reduce friction, increase conversion, and delight your customers.
We recently conducted a study of the Top 500 Internet Retailers and how they approach cart abandonment email campaigns. Our goal was to understand how they approach timing, design, personalization and offers when it comes to remarketing to abandoned carts. Here are some great stats that came out of the research:
For much deeper analysis into specific campaigns and loads of sample creative, download our free eBook on how the IR500 approach cart abandonment.
This is an on-going series of articles that highlight Rejoiner customers and how they use email remarketing to grow their businesses.
KontrolFreek, based in Atlanta, has built an impressive business as both a manufacturer and retailer of innovative gaming accessories. In simple terms, KontrolFreek sells aftermarket upgrades for Playstation and Xbox controllers designed to increase performance for serious gamers. Each of their products is “carefully engineered to reduce force inputs while increasing player comfort, helping to improve accuracy and decrease reaction times.”
We couldn’t be more excited to announce that we’ve partnered with one of the most well-known e-commerce platforms in the world. This past week we finalized our “Industry Partner” status with Magento and also released a Magento extension for both Community & Enterprise licenses. You can download the extension from Magento Connect. In addition, we’ve put together a Magento walk-through that should make your integration a breeze.
Over the last two years at Software Advice, we’ve experimented extensively with site retargeting–a display advertising method that shows your ads to visitors who previously visited your website, but are now visiting other sites. When we first got into retargeting, we were familiar with pay per click and had gotten quite efficient at setting up campaigns with decent margins.
I just finished up Brian Massey’s new book, “Your Customer Creation Equation” and I thought I’d share a quick review. Here’s the one sentence pitch: Brian’s book is a practical resource that provides a systematic approach for turning your website into a customer generating machine. I’ve got a feeling that this is one of those books that I’ll continue to reference again and again. My copy is already chock full of notes and folded page corners.
We’re thrilled to announce that we’ve partnered up with one of our favorite e-commerce platforms, Volusion. You can check us out in the Volusion app store or in this blog post they published about the partnership. Volusion powers the e-commerce infrastructure for over 40,000 e-commerce merchants and we couldn’t imagine a better organization to be working with.
Today’s cart abandonment analysis comes from the team at Crocs. They’ve built a ubiquitous brand over the last ten years that rests atop a line of unique foam shoes. Since then, they’ve expanded into all kinds of other footwear products.
According to Internet Retailer, Crocs did almost $96 million in online sales last year (2011), up 28% from the year before. No doubt this cart abandonment email campaign represents a significant chunk of that revenue!
There are hundreds… no, thousands of add-on apps and services that you can use to grow your ecommerce business. The problem is that there isn’t time in the day to test every new service that comes out. Fear not, we’re here to help. Every couple of months, we’re going to profile our favorite new apps for ecommerce professionals. For our first installment, we took a look at 9 apps that are helping ecommerce companies grow big and strong. Here’s our first set of great apps:
Without question, Crate & Barrel’s checkout experience is a competitive advantage when contrasted against other furniture retailers. Their checkout experience clearly echoes the beautiful, modern home products that they produce. Their conversion experience is reduced to its most basic parts and clearly speaks to the minimalist brand they’ve built over the years.
