Remarketing vs. Retargeting: What’s the difference? [2015 Update]

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9 Ways To Ensure You Don’t Annoy Customers with Abandoned Cart Email Reminders


How do your customers really feel about receiving abandoned cart email reminders?

In advance of the 2015 Email Summit, the fine folks at Marketing Sherpa released a study that sought to answer this very question. The results are important for any marketer considering a shopping cart abandonment email program to take note of.

The Study

The Sherpa team polled an audience of 2,057 American adults, qualifying the sample by asking them if they had ever left an item in an online shopping cart. 1,762 members of the sample qualified to answer the following question:

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A Perfectly Executed Reorder Email from 1-800-CONTACTS


If there is one business where reorder is king, it’s the contact lens business. I recently received a perfectly executed example of a replenishment campaign from 1-800-CONTACTS and it’s clear that these guys & gals know a thing or two about retaining customers.

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Infuse Your Subject Lines With Psychology To Increase Open Rates


23 unread messages.

That’s what my inbox says right now. Every day I open my email to an overwhelming amount of new messages. If you’re like me, a marketing email needs to stand out for me to open it.

I have my email divided into three categories: primary, social and promotions. After taking care of business I like to take a glance at my promotions to see if there are any goodies that catch my eye. After scrolling through, I usually find one or two emails that look intriguing and you know what, all of them are using psychology to get me to open them.

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4 Proven Urgency Techniques To Increase Conversion Rates


Every year Black Friday looks more and more like a zombie apocalypse. Crowds of people pushing and shoving and running and grabbing. This past Black Friday I remember watching the news and the scene was frightening. People were going absolutely mad for sales.

But why would a person who’s normal every other day of the week go to that extent? Because companies know how to use psychology to create urgency in us.
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How to Guarantee a Second Sale From a First Time eCommerce Customer


This post is part of a series that covers eCommerce Lifecycle Emails.

First-purchaser campaigns are the campaigns that are designed to trigger when customers have purchased from your site for the first time.

The fact is going from a one-time buyer to two-time buyer is a huge hurdle. So you want to get as many customers as you can over this initial hurdle of going from one to two.

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7 Ways eCommerce Companies Can Boost Customer Lifetime Value


Did you know that it costs six or seven times more to acquire a new customer than to keep a current one? Did you also know that the probability of selling to a new prospect is 5 percent to 20 percent, while the probability of selling to an existing customer is 60 percent to 70 percent?

In addition, there’s a 27 percent chance that a customer who has purchased from you once will visit your site again, while there’s a 54 percent chance that a customer who has made three purchases from your site will make a fourth. That means the more a customer returns to your site, the chance that customer will visit again increases.
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Best Practices and Examples of Great Pre-Purchase Welcome Series


Congratulations! Not only has a new customer visited your site, she’s provided you with her prized email address, indicating that she’s interested in further engagement. We know it’s harder to win over new customers and get them to make a purchase than it is to get a previous customer to buy, so once you have even a sniff of interest from a new customer, you want to keep it.

Pre-purchase welcome emails continue the conversation with the customer, letting her know you appreciate her interest and telling her what to expect next. Triggered emails like these—or others for an order confirmation, re-order or abandoned shopping cart reminder, or special occasion announcement are based on a specific action or event—are extremely effective. Emarketeer reports that open rates for triggered emails are as high as 49%. Epsilon’s Q2 2014 study on email trends showed that triggered emails are 74.9% more likely to be opened than business as usual (BAU) emails. Additionally, triggered emails have a high click rate, performing 161.9% higher than BAU.

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Using Lead Magnets to Capture Customer Email Addresses Pre-Purchase


So you’re getting a lot of traffic to your eCommerce website. That’s awesome. That’s exactly what you want, right?

Of course it is. But let me ask you a question – actually let me ask you a couple questions: Do you know who your website visitors are? Can you send them marketing materials?

If your answer is no, then what difference does it make if you get 500 visitors a day or 50? Either way, if your visitors don’t buy from you, then what good does all that traffic do for your company? Let me answer this one: No darn good at all.

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Post-Purchase Trigger, Segmentation & New Campaign Builder


Today, we’re excited to share release notes on a product update that will fundamentally change the way Rejoiner can help your ecommerce business grow. The release includes several features that many customers have requested and we’ve finally brought them to life.

New Campaign Builder

The user experience of the Rejoiner campaign builder has needed an update for quite some time. To put it bluntly; the UX was really bad. As of today, we’ve completely rebuilt the email editor, email preview (now injects real dynamic data where merge tags are placed), test email sender, email scheduler and built a new top-level campaign manager. The experience is orders of magnitude better and after using it, we can’t imagine going back to the old campaign builder. We hope you feel the same way.

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Google Analytics Enhanced Ecommerce: Better Data, Better Decisions for Retailers


Earlier this year, Google rolled out an upgrade to Google Analytics called Enhanced Ecommerce. An addition to Google’s Universal Analytics, this Enhanced Ecommerce tracking offers Google Analytics users access to data that hasn’t been previously available. It includes a complete series of funnel-based reports, additional support for Google Tag Manger, and the use of the Product ID dimension.

Enhanced Ecommerce offers deeper insights into the behaviors of your visitors, enabling you to view traffic from more detailed shopping experience and product perspectives, rather than the traditional page perspective. It also gives you a method to measure the effectiveness of your merchandising, moving the scope of Google Analytics’ beyond transactional data.

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