7 eCommerce Tasks You Can Assign to Your Virtual Assistant


Running an eCommerce business is tough – especially for small to midsize companies. But you didn’t need me to tell you that.

Not only do you have to run your business, you also have to manage your online store. You have to update products, add new products, update prices, manage promotions, handle shipping, provide customer support – the list is endless.

Continue reading →

Help Your Customers Create Product Reviews that Benefit Your Business


Do you offer online reviews for your products? If not, you’re missing out on powerful opportunities to use the words of your current customers to help influence potential customers to buy. Reviews can provide (sometimes painfully honest) feedback about problems or issues with a product, giving you an opportunity to address them. If those aren’t enough good reasons to make sure you encourage product reviews, here are two you may have overlooked: when used effectively, product reviews can bring more traffic to your site and, better use of Google’s paid spend optimization.

Continue reading →

New Data: Do Your Customers Really Care About Trust Seals?


Every day, it seems, there’s news of yet another security breach – incidents in which customer data, including names, addresses, credit and debit card numbers, Social Security numbers and even medical records, are stolen and exposed by cybercriminals.

Is it any wonder that consumers are worried about entering their personal and financial information online?

Continue reading →

5 Search Extensions to Boost Your Magento Sales


It’s a universal truth in e-commerce: If you design a website that makes it fast and painless for your customers to find and purchase your products, you’ll convert more prospects and make more sales.

The problem is that sometimes the built-in search functionality of your e-commerce platform isn’t mature enough to get the job done.

Continue reading →

When Credit Card Problems Stop the Online Payment Process


Online retailers understandably worry when a customer abandons her shopping cart right before completing a purchase. But sometimes, other factors can lead to an incomplete sale, despite the customer’s best intentions to buy.

As a customer, I know I’ve done it: investigated the product, carefully read the product reviews, compared prices from different sources, both online and in the store. I’ve even put the products in the shopping cart, ready to buy. But sometimes, that purchase doesn’t get completed.

Continue reading →

Single Opt-in or Double Opt-in: Which Is Right for You?


When it comes to email marketing, “the list” is king.

The bigger your list, the better. And the better your list, the more success you’ll have with your email marketing campaigns.

Although the logic is pretty simple to understand, growing your email list is not quite so easy.

Continue reading →

Conversion Rate Experts Share 20 eCommerce Optimization Tips [SlideShare]

We asked 20 of the world’s top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them into the SlideShare below. Their advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.

Our 20 Conversion Rate Experts

Justin Rondeau

Chief Editor & Testing Evangelist of WhichTestWon

Test your Thank You Pages!

The Thank You/Receipt page is one of the most underutilized pages. Your customer is at their most excited right when they purchase a product, take advantage of this.

Another major perk for testing Thank You/Receipt pages is you are not adding extra friction to the cart. Checking out is one of the most anxiety-inducing processes a customer goes through. Yes, cross-sells and up-sells in a cart work well, but they can become a distraction. Get the purchase, then push for more with dynamically produced content that is relevant to the purchased product.

Continue reading →

3 Impressive A/B Test Results for eCommerce Stores


Conversion testing is an invaluable tool for online businesses, especially eCommerce stores.

Here’s a quick stat that puts the benefit in perspective: When you double conversion rates, i.e. increase conversions by 100%, you automatically cut your cost per acquisition in half.

Continue reading →

How Peak Design Recovers 12% of Abandoned Carts with Email Remarketing [KISSmetrics Guest Post]


Yesterday, we had guest post get published on the extremely well-read KISSmetrics marketing blog.

The title of the post is How Peak Design Recovers 12% of Abandoned Carts with Email Remarketing. It’s a case study about one of our favorite customers—Peak Design. (They also launched a crowdfunding campaign yesterday for a DSLR camera sling strap and hand strap that you can learn more about here.)

We’d love for you to check out the guest post and give it a share to help spread the word about Rejoiner and how to recover abandoned carts with email remarketing.


The Science behind How to Create Content That Goes Viral


In last week’s post we talked about how the odds are against you when it comes to creating viral videos. Everyone wants their content to go viral, but not everyone’s will. In fact, yours probably won’t.

But if you really do want to create something that goes viral, there are ways to increase your chances.

Two people in particular have studied content, advertising, and ideas that go viral and have come up with repeatable principles. If you follow these guidelines, you’ll increase the chances your content goes viral.
Continue reading →